The annual campaign launches Nov. 1 to support people struggling to provide food for their families through the end of the year. LDF Country Market shoppers can place non-perishable food and dry-good items into “Hunger Hurts” bins found inside the store.
“Hunger pain is real and, sadly, even more common during the pandemic,” LDF Country Market General Manager George Carufel says. “We’ve witnessed many heroic efforts by our teammates and shoppers during the pandemic. We’re looking forward to pulling together during the holidays to do what we can to eliminate hunger from the many stressful situations we all face during the pandemic.”
The pandemic makes hunger more prevalent this holiday season. Elderly sheltering at home unable to shop for themselves. Families with newborns unable to afford basic necessities. Children with parents out of work, struggling to make ends meet. All experience stress unlike any time in recent memory.
“The ‘Hunger Hurts’ initiative allows us to live our values by feeding the hungry,” George says. “One of our Tribal Teachings says when people are weak that’s when they need our love the most. This year, more than ever, requires we all do our part to fill the hollow feeling of hunger within our community.”
“Hunger Hurts” collection bins can be found at the LDF Country Market through year-end. Every donation helps. Canned fruits, vegetables, soups and mac-and-cheese all help. Baby formula, diapers and other dry goods also help families with newborns.
“No one feels good when hungry, and nobody should feel hungry during the holidays,” George says. “If the ‘Hunger Hurts’ bins are empty, it means a human is hungry, a baby is crying, an Elder is struggling.”
Non-perishable food and other dry-goods collected during the “Hunger Hurts” campaign go directly to the Tribal Economic Support Program in November and December to help families throughout the holidays.
“We’re hopeful our efforts in November and December will help make the holidays happier and a less stressful time for those who need our help,” George says.